GoChop Privacy PolicyEffective Date: July 2026As a user of our web app and associated recipe management functions and services ("GoChop Services"), we understand the importance of your privacy and are committed to protecting your data. This Privacy Policy outlines the types of data we collect and we generally handle it across your use of GoChop Services.Our practices comply with applicable privacy laws, including the Personal Data (Privacy) Ordinance (Cap. 486) in Hong Kong and the Personal Data Protection Act 2012 in Singapore. This Privacy Policy has been designed to meet the requirements of these laws, ensuring your personal data is handled with care and in compliance with applicable legal standards. By using GoChop Services, you agree to this Privacy Policy. If otherwise, your only option would be to refrain from using GoChop Services.
    1.
    Who Are We? We are Gochop Limited (“GoChop” for short) – a company operating under Hong Kong’s law. We provide a web app for households to plan meals together, import and manage recipes (including recipes derived from videos you link), generate shopping lists, and coordinate cooking with family members and domestic helpers. We are responsible for the data collected about you in connection with GoChop Services. This means that we determine how we and the third parties we partner with handle your data. If you have any questions about this Privacy Policy and how we handle your data, please do not hesitate to contact us at [email protected]
    2.
    What Data Do We Collect And How Do We Do It?What Data Do We Collect And How Do We Do It? To provide you with the best possible experience on GoChop Services, we collect various types of data about you and your interactions. In short, this data helps us to personalize your experience, improve and ensure GoChop Service’s continuance, and comply with the law. The types of data we collect across your use of GoChop Services may include the following:
    a.
    Registration data:This may include your name, email address, phone number, password, and similar data you provide when creating an account on our web app. If you create an account with the Facebook or Google authentication methods, Facebook and Google may provide us with the data you make available on their services. This may include your email address, name, and photo. You can learn more information about social media authentication features on Facebook and Google. Registration data may also include a profile photo or avatar if you choose to add one. If another user invites you to their household, we receive the contact detail they used to invite you before you have an account of your own.
    b.
    Contact data:We collect your email address and/or phone number when you create an account or sign in with a one-time verification code, when you contact us, or when you are invited to a household. We use them to authenticate you, secure your account, deliver verification codes (via third-party email/SMS delivery providers), and respond to you.
    c.
    Content data:Content data includes the recipes you create or import, ingredients and photos you upload, meal plans, shopping lists (including completion state), tasks, serving preferences, and links you submit.
    d.
    Household data:when you create or join a household, we record the household’s profile details (such as its name and, if you provide it, an address or district), its membership and roles (for example owner, family member, or helper), and we associate the household’s shared content with its members. Content within a household is visible to its other members — that visibility is the product working as intended, and you should only add members on that understanding. We use household data to operate the service and, in aggregated or de-identified form, to understand usage and improve GoChop Services; we do not sell it.
    e.
    Imported video data:when you submit a YouTube video or playlist link, we collect the link and retrieve the video’s public metadata (such as title, channel, thumbnail, and description) and, where available, transcript text, in order to build a recipe from it. Submitted links and the recipes derived from them may be reviewed by our team for quality and safety.
    f.
    Preferences and saved items:we store your language, serving-size defaults, filter selections, bookmarks, and recently added items so the app behaves consistently across visits.
    g.
    Device properties:This may include your device IP address, browser type, operating system, geolocation, and settings. We use cookies and third-party tracking tools to collect this information automatically when you access our web app or interact with certain pages and features.
    h.
    Usage data:We collect data relating to your use of our web app, including pages visited, recipes saved, duration of use of certain pages, your searches, navigation paths, session information, and performance data. Please note that this data is anonymized and cannot identify a specific user. We collect this data automatically using cookies and third-party tracking tools.
    We want to inform you that for any data you willingly provide or submit to us, you have a right not to provide or submit it. However, we require the data to provide GoChop Services. So, if you do not provide it, it is practically impossible to provide you with GoChop Services.
    3.
    Cookies And Tracking:
    a.
    What are cookies?Cookies are tiny bits of data that websites store on the browsers of their users to access certain information about their devices and perform certain functions. Please note that cookies do not contain viruses or any harmful elements.
    b.
    Why do we use cookies?We use cookies specifically to enable certain functions on our web app, such as storing user recipes in their calendars, authenticating and securing our web app, managing user sessions and settings, personalizing GoChop Services, remembering user saved items and preferences, enabling users to navigate seamlessly, gathering usage analytics for insights, and improving users’ browsing experiences.
    c.
    What other tracking technologies do we use?We may also use certain other tracking technologies in connection with cookies. These tracking technologies may include pixels, beacons, tags, and clear gifs. They are similar to and work the same way as cookies but with specialized purposes. We also use browser local storage to keep you signed in and to remember interface preferences such as filters.
    d.
    What types of cookies do we set?
    We use the following types of cookies on our web app:    We may also use certain other tracking technologies in connection with cookies. These tracking technologies may include pixels, beacons, tags, and clear gifs. They are similar to and work the same way as cookies but with specialized purposes.
    i.
    Necessary cookies:These are used to enable basic features on the web app. Their functions may include, without limitation, aiding site security, remembering browser settings, authenticating users, and managing user login management.
    ii.
    Analytics cookies:These are used to gather analytics about users on our web app anonymously. We use the information gathered through these cookies for research and web app improvement, detecting issues and errors, monitoring violations of our User Agreement, marketing, etc.
    e.
    Who sets cookies?We are responsible for the necessary cookies set on the web app. However, some of the cookies on our web app are set by third parties providing services on our behalf. For example, Google embeds cookies on our web app through Google Analytics to gather analytics; YouTube may embed cookies to enable them to track views on videos watched; and Facebook may embed cookies and pixels to aid in advertising (described in section 5 below)
    f.
    When are cookies deleted?Cookies can be either “session” or “persistent” in terms of how long they remain on your browser. Session cookies are those cookies that are set to expire after a browsing session – i.e. when you close your browser. Persistent cookies, on the other hand, do not expire after a session but have their set expiry dates, which may range from minutes to months (unless earlier deleted by a user).
    g.
    How can you manage cookies?You have a choice regarding our use of cookies. You can accept or reject cookies at any time. Simply use the cookie banner on the web app to select the types of cookies you accept. Also, most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. This setting is available via the privacy settings of your device browser. Please note that if you choose to disable cookies, some features of our web app may not function properly or become unavailable.
    4.
    Analytics ToolWe may utilize Google Analytics, a third-party analytics gathering tool provided by Google (and/or similar analytics tools). This tool is responsible for the usage and analytics data we gather automatically about how visitors use our web app. The data gathered by Google Analytics is mostly considered non-personal i.e., it cannot be associated with a natural human – except for the device IP address, which may be considered personal data under certain laws. You can opt out of Google Analytics from tracking your use of the web app by rejecting analytics (as provided under the cookies and tracking section above). You can also install the Google Analytics Opt-out Browser Add-on provided by Google.
    5.
    Advertising.We do not currently engage in interest-based advertising, and we do not sell your personal data. If this changes, we will update this Policy and, where required, seek your consent first.
    6.
    How we use your data.To provide, personalise, and improve GoChop Services: operating your account and household, generating and translating plans, lists, and recipes, tailoring defaults and suggestions to your household, delivering verification codes, providing support, and keeping the service secure. We also analyse usage in aggregated or de-identified form to understand how GoChop is used and to build better features. We do not sell your personal data, and we do not use it for purposes incompatible with these without telling you. If you share content beyond your household — today by sending a copy to another user, or in future through publishing features — that content becomes visible to the audience you selected; publicly shared content can be viewed by anyone using GoChop.
    7.
    Who we share data with.Service providers acting on our behalf: cloud hosting and storage providers (which hold our database and your uploaded photos), email/SMS delivery providers (verification codes), Google (if you sign in with Google), and AI service providers as described in section 8. These providers process data under our instructions. We may disclose data where required by law. We do not sell personal data.
    8.
    AI processing.To extract ingredients and steps from video descriptions and transcripts, check recipes, and translate content, we transmit the relevant content — such as submitted links, video descriptions and transcript text, and recipe text — to third-party AI service providers for processing on our behalf. We do not send them your contact details for these purposes.
    9.
    YouTube API Services.GoChop uses YouTube API Services to retrieve information about videos and playlists you submit. By using these features you also agree to the YouTube Terms of Service (https://www.youtube.com/t/terms). Google’s handling of data is described in the Google Privacy Policy (http://www.google.com/policies/privacy).
    10.
    Retention and deletion.We keep your personal data while your account is active and as needed for the purposes above. You may delete your account in the app or request deletion at [email protected]; we will delete or de-identify your personal data within a reasonable period, except where retention is required by law. Content you contributed to a shared household (for example a recipe added to the household library) may remain available to that household after you leave, no longer linked to your identity where feasible.
    11.
    Security.We use reasonable technical and organisational measures — including encrypted transport and access controls — to protect personal data. No system is perfectly secure; notify us at [email protected] of any suspected breach of your account.
    12.
    Your rights.Under Hong Kong’s Personal Data (Privacy) Ordinance you may request access to and correction of your personal data. Send requests to [email protected]; we may need to verify your identity, and we will respond within the time limits the Ordinance prescribes.
    13.
    Changes and contact.We may update this Policy; material changes will be notified in the app or by email, with the effective date above revised. Questions and requests: Gochop Limited, [email protected]. Where this Policy is presented in other languages, the English version prevails.